I’m Mark Kaplan, the Franchise Coach, and I’m glad to “E-meet” you.

I’ve been in Franchising for a long time, and I believe that Franchising is the best business model anywhere……when it’s done right.
And trust me, a lot of the time it isn’t done right, and that’s why I’ve launched this website. You see, when folks don’t fully understand what Franchising is all about, or choose the wrong Franchise, there can be huge financial loss and personal upheaval. I HATE THAT, especially when it’s so unnecessary. That’s why I want to help people understand their own unique situations, what Franchising offers and which Franchise Companies may be best for them. When you match your chemistry, interest and skills with an awesome Franchise, it can be a beautiful thing! Not only are your chances for success sky high, but you get the benefits of owning your own business without the risks, unknowns and loneliness that Independent Business Owners face every day.

So, what qualifies me to offer you information and advice on Franchising?

Well, I have a unique blend of experience that offers me an interesting vantage point into Franchising. I started out in Corporate America, spending a couple of years with a huge Wall Street Bank, and then 6 years in Brand Marketing with three Corporate Giants – Coca Cola, Nabisco and Colgate Palmolive. Those experiences gave me deep insights into high-level Finance and Marketing. And then came my true calling – Franchising. For the last 20 years, I have been the CEO of Great Wraps, an awesome Wrap Sandwich Franchise, and I’ve seen every Franchise situation imaginable.

I’m a Franchisor, and I know how Franchises operate and how they think….and that perspective might help you.
But more important, I love to coach and help folks understand how to maximize their success with Franchising. Where do I suggest you begin the exploratory?
Answer: The strength of the Franchise BRAND. When I ran major Corporate Brands, such us Sprite, Wheat Thins Crackers or Baby Ruth Candy Bars, I came to understand and deeply respect what Brand-strength was all about. Successful Franchises understand that too, and they are constantly sharpening and refining their Brand to keep their Franchisees sharp and ahead of competition. If you find that the Franchise Brand is solid, it’s time to move on to the rest of the Franchise Formula, like operational efficiencies, Franchise support, the training program, marketing, and countless other factors.